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A Book that you must read

The Hidden Pathway to Sales Success

All About Sales That You Only Learn in the Field!

Whether you’re a seasoned sales veteran or just starting your journey in sales, “Mastering the Hidden Pathway to Sales Success” is a must-read that will equip you with the knowledge and skills needed to excel in the competitive world of sales.

40 Years of my Sales Experience Condensed in 282 Pages & 8 Chapters in this Book just for you!

This book goes beyond surface-level sales tactics, as Dr. Sharma explores the hidden pathways that lead to sales success. He emphasizes the importance of mindset, motivation, and self-belief, and provides practical exercises and tools to cultivate these qualities.

You’ll Get To Know WHAT SALES ACTUALLY IS And Things That No One Has EVER TOLD YOU!

Unlock the Secrets of Sales Success

“Mastering the Hidden Pathway to Sales Success”  by Dr. Raj Kumar Sharma is a captivating guide that unveils the secret strategies and techniques essential for achieving unparalleled success in the world of sales. The book covers a wide range of topics, Personality development, Presentation Skills, Body Language, Listening Skills, Empathy, Emotional Intelligence, and Continuous Development. Dr. Sharma’s unique perspective challenges conventional sales wisdom, offering fresh insights and innovative approaches to selling.

This book is not just about closing deals; it’s about building meaningful connections and creating win-win situations for both the salesperson and the customer. Dr. Sharma’s holistic approach focuses on long-term success rather than short-term gains.

Whether you’re a seasoned sales veteran or just starting your journey in sales, “Mastering the Hidden Pathway to Sales Success” is a must-read that will equip you with the knowledge and skills needed to excel in the competitive world of sales.

Chapter 1: The chapter opens with the question, “Is sales an art or a science or is it a combination of both?” The author argues that successful sales are a combination of both science and art. The chapter then delves into the hidden pathway to sales success, which includes personal grooming, the role of body language, active listening, understanding human psychology, empathy, personalization, continuous learning, and emotional intelligence.

Chapter 2: This chapter focuses on personality and presentation. The author argues that a favourable personality is a key to success in sales, and outlines ten traits that are important for sales professionals to possess. These include being considerate, confident, resilient, extroverted, persistent, passionate, empathetic, well-prepared, positive, and inquisitive. The chapter also discusses the negative aspects of a weak personality, such as being unpassionate, talkative, unempathetic, pushy, temperamental, unorganized, incompetent, and a job hopper. The chapter concludes by stressing the importance of corporate dressing and grooming for sales professionals.

Chapter 3: This chapter is dedicated to understanding body language in sales. The author explains what body language is and its role in sales. The chapter then outlines how to understand body language and gestures, and how to reflect confidence through body language. The author stresses the importance of smiling, maintaining good posture, using appropriate hand gestures, making eye contact, using power poses, avoiding fidgeting, dressing well, and showing appreciation through physical contact.

Chapter 4: In this chapter, the author discusses the importance of listening in sales. Different types of listening are explored, including appreciative listening, empathic listening, comprehensive listening, and critical listening. The chapter also identifies common barriers to effective listening in sales, such as interruptions, clarification or paraphrasing, shift responses, emotional hindrances, mental fatigue, and overconfidence. The chapter concludes by outlining skills to improve listening, such as minimal interruptions, maintaining focus, avoiding questioning in between, genuine and attuned feedback, and slowing conversations down. The benefits of listening in sales are also discussed, including lead nurturing, addressing objections, avoiding miscommunication, recapping an exploratory call, mitigating resistance, building rapport, and adopting a less pushy approach.

Chapter 5: The final chapter focuses on empathy and personalization in sales. The author defines empathy and outlines its importance in sales, including building a loyal customer base, increasing productivity and innovation, gaining a competitive advantage, creating engagement and collaborations, and opening up hidden needs. The chapter then explores how to improve empathy, such as taking a step back, asking questions and listening, innovating, identifying personal behaviour patterns, chasing knowledge, and avoiding assumptions. The chapter concludes by discussing how to demonstrate empathy to clients, such as understanding their emotional state, customizing solutions, offering support, and following up.

Chapter 6: Understanding Human Psychology

In this chapter, the author explains the importance of understanding human psychology in the sales process. The chapter starts with an introduction to the topic, followed by an explanation of why people buy things. The author discusses whether purchase decisions are personal or not, and then goes on to explore three factors that affect purchase decisions: cognitive bias, personal needs, and unconscious needs. Finally, the author lists several psychological selling techniques that salespeople can use to leverage these factors and improve their sales performance.

Chapter 7: Emotional Intelligence in Sales

This chapter focuses on emotional intelligence and its importance in sales. The author defines emotional intelligence and explains the five components of emotional intelligence: self-awareness, self-regulation, self-motivation, empathy, and social skills. The author then discusses the significance of emotional intelligence in sales and how it can improve the sales process. Finally, the author explores the pros and cons of working with emotionally intelligent salespeople and the future prospects for this type of sales rep.

Chapter 8: Continuous Learning

The final chapter of the book explores the concept of continuous learning and its importance in sales. The author explains three types of continuous learning: curriculum learning, reinforcement learning, and just-in-time learning. The author then goes on to discuss the benefits of continuous learning, including maximizing the efficiency and effectiveness of the sales process, easy technological upgrades, optimizing revenue, and knowledge refresher. Finally, the author emphasizes the need for salespeople to adopt a continuous learning mindset to stay competitive in today’s marketplace.

Overall, “Mastering the Hidden Pathway to Sales Success” provides a comprehensive overview of various aspects of successful sales, including personal grooming, body language, listening skills, and empathy. The book offers practical advice and tips for sales professionals to improve their skills and succeed in their careers.

Learn More about Personality & Presentation

Learn More Role of Body Language

Learn More about Importance of Listening!

Learn More about Empathy and Personalization in Sales

Learn More about Human Psychology in Sales!

Learn About Emotional Intelligence in Sales!

Learn Importance of Continuous Learning!

What People Say about Book

 Intriguing glimpse.

More than what you think it is
“Mastering the Sales Industry” by Dr. Raj Sharma offers a compelling and invaluable exploration of the sales profession, making it an essential resource for aspiring sales professionals and management students. The preface of the book immediately sets the stage, acknowledging the challenges faced by salespersons and the lack of formal education in effective sales techniques. Driven by a passion for sharing knowledge and empowering the sales community, Dr. Sharma established Sales Heroes, a platform dedicated to disseminating his wealth of wisdom and insights.
What truly stands out in this book is the author’s emphasis on real-life situations and accessible language. Dr. Sharma’s use of personal anecdotes and lessons learned from his experiences working with numerous salespersons allows readers to easily grasp the complexities of the sales industry. Additionally, his reflection on the factors that differentiate successful individuals from those who struggle despite similar efforts adds depth and practicality to the book’s insights.
This comprehensive guide covers various aspects of sales, shedding light on often-overlooked nuances of the profession. Dr. Sharma’s extensive experience and coaching expertise shine through, providing readers with practical strategies and actionable advice. Sales professionals looking to enhance their skills and management students seeking a comprehensive understanding of sales will find this book to be an invaluable resource.
While the preface provides an intriguing glimpse into the book’s content, readers will undoubtedly be eager to delve deeper into Dr. Sharma’s wealth of knowledge and experiences. “Mastering the Sales Industry” is a must-read for anyone looking to excel in the dynamic world of sales.


Reviewed in India on 1 July 2023

Must read if you’re into sales

‘MASTERING THE HIDDEN PATHWAY TO SALES’ By Dr. Raj Kumar Sharma is an inclusive guide towards the various aspects of sales and management. This book is divided into eight sections each elaborating the different “tricks” on sales. It includes personal grooming establishing it as the first and foremost criteria towards the path to the perfection in sales. It also includes personality and presentation development, body language development, empathy of personalisation, understanding human psychology, importance of listening and many more for you to explore if you want to excel at sales. The writing is easy and simple filled with practical examples for the readers interested in sales so as to it would help them to conquer the fields at sales. The author has put his years of experience and knowledge into the book and has made it an easy to apply guide book. This a very helpful book for you if you’re looking for a guide for sales as your career.

Priyanka chakrabarty
Reviewed in India on 1 July 2023

 A complete deal

“Mastering the Hidden Pathway to Sales Success” is an insightful book that delves into the intricate art of selling. Divided into eight chapters, it covers a wide range of crucial topics that sales professionals must master. From personal grooming to body language, listening skills to empathy, the author leaves no stone unturned in guiding readers toward achieving sales excellence.
One of the book’s key strengths is its recognition that successful sales is a blend of both science and art. It goes beyond mere formulas and techniques, emphasizing the importance of building authentic connections with customers. By providing practical advice and valuable tips, the author equips sales professionals with the tools they need to enhance their skills and excel in their careers.
What sets this book apart is its incorporation of three additional chapters on understanding human psychology, emotional intelligence, and continuous learning. These topics add depth and substance to the overall understanding of effective sales strategies. By shedding light on the psychological aspects of customer behavior and emphasizing the significance of emotional intelligence, the book presents a holistic approach to sales.
The author’s writing style is engaging and accessible, making it an enjoyable read for both experienced salespeople and newcomers to the field. The chapters are well-structured, providing clear and concise information without overwhelming the reader. Additionally, the inclusion of real-life examples and anecdotes further enhances the book’s practicality and relatability.
“Mastering the Hidden Pathway to Sales Success” serves as a comprehensive guide, offering valuable insights and actionable advice for sales professionals. It highlights the importance of continuous learning, stressing that staying ahead in today’s competitive marketplace requires a growth mindset. By encouraging readers to adapt and evolve, the book ensures that they remain competitive and relevant in their sales endeavors.
In conclusion, “Mastering the Hidden Pathway to Sales Success” is a must-read for anyone in the sales field. It presents a well-rounded approach to selling, combining science, art, and a deep understanding of human psychology. With its practical tips, engaging writing style, and emphasis on continuous learning, this book empowers sales professionals to unlock their full potential and achieve lasting success in their careers.

Twinkle Banerjee
Reviewed in India on 1 July 2023

A masterpiece

In the world of sales, the book I recently read offers a comprehensive exploration of key skills and insights that contribute to successful selling. With a focus on personal grooming, body language, listening skills, and empathy, it provides readers with a well-rounded understanding of what it takes to excel in this field. The chapters on understanding human psychology were particularly enlightening, shedding light on the intricacies of customer decision-making. Throughout the book, the author emphasizes the importance of emotional intelligence, reminding us of the vital role empathy and understanding play in building strong client relationships. Furthermore, the book’s call for continuous learning struck a chord with me, highlighting the necessity of ongoing growth and development for sales excellence. Without a doubt, I highly recommend this book to anyone seeking to thrive in the competitive world of sales.
As a sales professional, I am always on the lookout for resources that can enhance my skills and provide me with a competitive edge. Recently, I had the pleasure of reading a book that surpassed my expectations and left a lasting impact on my approach to sales. This comprehensive guide offers a wealth of knowledge on personal grooming, body language, listening skills, and empathy—all essential aspects of successful selling.
What sets this book apart is its meticulous exploration of human psychology and its influence on customer decision-making. The chapters dedicated to this subject were a revelation, unraveling the complexities behind why customers make the choices they do. The insights gleaned from this section alone are invaluable, equipping sales professionals with a deeper understanding of their clients’ needs and motivations.
One of the standout aspects of this book is its emphasis on emotional intelligence. The author reminds us of the pivotal role empathy and understanding play in forging strong client relationships. The book stresses the importance of connecting with customers on an emotional level and tailoring our approach to meet their unique requirements. This aspect resonated deeply with me, reinforcing the idea that sales success is not solely based on technical skills but also on our ability to relate to and empathize with our clients.
Moreover, the book serves as a reminder of the importance of continuous learning. The author emphasizes that true sales excellence is an ongoing journey, requiring a commitment to personal and professional growth. This message struck a chord with me, inspiring me to adopt a mindset of continuous improvement and to consistently seek new knowledge and skills to enhance my sales abilities.
Overall, I wholeheartedly recommend this book to anyone looking to thrive in the world of sales. Its comprehensive exploration of personal grooming, body language, listening skills, and empathy provides a well-rounded understanding of successful selling. The chapters on understanding human psychology were particularly eye-opening, shedding light on the intricacies of customer decision-making. The author’s emphasis on emotional intelligence serves as a powerful reminder of the importance of empathy and understanding in building strong client relationships. Lastly, the book’s call for continuous learning resonated strongly with me, reinforcing the idea that sales excellence requires a commitment to ongoing growth. Whether you are a seasoned sales professional or just starting your journey in this field, this book is a must-read that will undoubtedly help you thrive in the world of sales.

Komal Kumari
Reviewed in India on 2 July 2023

About Author

Dr. Raj Kumar Sharma

Dr. Raj Kumar Sharma Author | Sales Thought Leadership | Business Re-invention Expert | Customer Relationship Guardian with over 40 years of Sales leadership experience in Companies like NTT Limited, Microsoft Corporation India, Tata Consultancy Services Ltd and few more.

Over 40 years of disruptive Sales strategies have taught Raj One Thing: How to craft the perfect pitch that guarantees 99% closures deal after deal. Extraordinary Sales Leadership record is always punctuated with stellar high performing terms; Raj has always foused on out-performing competition with the help of his sales warriors who step into the game with a singular focus. Raj is your go-to-guy if you wish to re-invent your sales teams and achieve 10X business growth at rocket speed.

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Sumita Vig
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Ramesh Bala
Senior Sales Professional & Consultant

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Account Manager – Telecom – Conferencing Services

Saurabh Leekha
Senior Sales Professional and Author

Frequently Asked Questions

Is This Soft Copy or Hard Copy?

YES! This is a hardcopy, and book will be delivered to your address

Will I get any support?

YES! 24×7 Support will be available for you by the salesheroes team

How Many Days Will It Take To Get Delievered

It totally depends the city you live in, However we always try to deliver the book within the 7 days of the order

What is SalesHeroes?

Sales Heroes is a platform by the Visionary Sales Thought Leader Dr. Raj Kumar Sharma Author to share and collaborate with Sales Leaders globally with just one Singular Mission: Empower the sales community and new budding Sales Persons by sharing the knowledge and experiences of sales leaders from various sales industries. To create a platform which promotes knowledge sharing and builds a community of sales professionals.


Get “Mastering the Hidden Pathway to Sales Success” Book Delivered At Your Address Now


Including Delivery Charges