In today's rapidly evolving corporate environment, particularly within knowledge-intensive sectors, there is an alarming trend toward exceedingly high work demands. Organizations are continuously pushing employees to work longer hours—often 10…

Introduction Storytelling method in marketing represents the usage of narrative to communicate a message to the target audience and the consumers. Humanising a brand is the most important part of…

Decision Makers in business organisations and their importance Understanding the Business to Business (B2B) process is the most important factor in getting better deals in B2B sales models. Most importantly,…

What is Competitive-Differentiation? Competitive differentiation refers to a process of presenting a brand or its products in such a way that would influence customers’ intention to select that particular brand…

What is Pre Sales Call Planning? Pre Sales Call Planning involves a thorough research on market, target customers and customers’ existing needs for determining things or information that should be…

Working as a sales representative, complying with the demands of the customer becomes second nature. This instinct of agreeing to customers serves as a mode of inflicting positive communication however…

Why, is it that only some managers are successful? Why, is it that only few professionals rise to the top? What is different about the successful Managers? Let us look…

What is Commitment? How do we create committed Employees? Why is it important for an Organization? What are the factors influencing commitment? I wonder why I am committed to my…