Introduction Storytelling method in marketing represents the usage of narrative to communicate a message to the target audience and the consumers. Humanising a brand is the most important part of the storytelling method that helps in increasing the sales of…
Decision Makers in business organisations and their importance Understanding the Business to Business (B2B) process is the most important factor in getting better deals in B2B sales models. Most importantly, it involves multiple stakeholders within an organisation, and for a…
What is Competitive-Differentiation? Competitive differentiation refers to a process of presenting a brand or its products in such a way that would influence customers’ intention to select that particular brand amongst others in the market. Not all strategies of differential…
What is Pre Sales Call Planning? Pre Sales Call Planning involves a thorough research on market, target customers and customers’ existing needs for determining things or information that should be considered while making a sales related call for execution of…
Working as a sales representative, complying with the demands of the customer becomes second nature. This instinct of agreeing to customers serves as a mode of inflicting positive communication however at times the demands might seem unreasonable. When such a…
Why, is it that only some managers are successful? Why, is it that only few professionals rise to the top? What is different about the successful Managers? Let us look at these questions and try to understand what differentiates successful…
What is Commitment? How do we create committed Employees? Why is it important for an Organization? What are the factors influencing commitment? I wonder why I am committed to my organization and so do many of you. Is it that…
Some of the most frequent and common mistakes, Managers make today are as follows: 1.Getting business and closing deals is on top of their mind. 2.Spend too much time in monitoring and collecting the data instead of focusing on developing…
What is Emotional Intelligence? The psychological science dealing with one’s own emotions and those of others is known as Emotional Intelligence. The emotional intelligence skill set essentially includes emotional self-awareness, the capability of emotion regulation, empathy, emotional harnessing to solve…
What is trust? How do you define it? Does it change with time? Why do you trust someone? How do you trust someone? And many more such questions keep coming to my mind. I shall try to explain the answer…
