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Competitive Differentiation

Differentiating From Competition

What is Competitive-Differentiation? Competitive differentiation refers to a process of presenting a brand or its products in such a way that would influence customers’ intention to select that particular brand amongst others in the market. Not all strategies of differential…

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Emotional Intelligence, your Sales Differentiator

What is Emotional Intelligence? The psychological science dealing with one’s own emotions and those of others is known as Emotional Intelligence. The emotional intelligence skill set essentially includes emotional self-awareness, the capability of emotion regulation, empathy, emotional harnessing to solve…

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